Our Values
Shared values and beliefs – across all boundaries
Aside from our clear vision and strategy, the foundation for all of our thoughts and actions is a system of shared values and beliefs. Our corporate identity is based on the common goals of our national organizations and enriched by our cultural diversity.
They form a bridge between business goals and ideals across all national boundaries. The pillars of our shared identity are defined in our Purpose.
Our Purpose forms the basis for our business activity, and it imbues the various fields of action with higher meaning. It is meant to heighten and strengthen our awareness and appreciation of our origins as Eckes-Granini, our current situation and our future as a juice producer.
Our Purpose is based on the spirit and beliefs and the values and ideas of our organization and its employees. It is defined by the following elements:
our inspirational dream
our beliefs
our spirit and character
The reason for our work at Eckes-Granini
Our inspirational dream
We bring the best of fruit for a healthy and enjoyable life.
Under construction:
Our company has an impressive history with strong brands, refreshing products and committed employees. To remain successful, we need a clear vision and inspiring values.
That's why we are currently refreshing our values.
So check back soon to learn more about the modern values that drive us!
In the meantime, feel free to click through our history and brands.
